Priority Gold Review 2024: Fees, Complaints, BBB, and More

7.4/10 (Expert Score)
Product is rated as #13 in category Dealers
7.4Expert Score
Priority Gold

Based in Dallas, Texas, Priority Gold has become a prominent gold IRA provider in the US. Their primary highlight is their complimentary shipping.

Trust
6.8
Fees
7
Customer Service
7.7
Reputation
8
Pros
  • Highly reputed
  • Over two decades of experience
  • Credible storage partners
Cons
  • Limited to the US market

Priority Gold is an American precious metals trader that was founded in 2001 and has built a strong reputation over the years. It provides individual retirement accounts (IRAs) for gold, silver, and other precious metals. Starting an IRA is an easy process, and the experienced team at Priority Gold will assist you every step of the way. It also encompasses some useful web resources, such as a blog, vocabulary, and guidelines.

Priority Gold boasts many years of experience as a precious metals dealer and holds an A+ rating from the Better Business Bureau. It holds a AAA rating from the Business Consumer Alliance. The company is based in Dallas, Texas, and has ties to the Texas Rangers Major League Baseball (MLB) team.

It offers a range of gold and silver products and can assist you in setting up a precious metals IRA with just a few clicks. Converting your current investments into precious metals is quite straightforward.

Priority Gold offers complimentary shipping, insurance, and well-regarded custodial services to safeguard your investments. It employs knowledgeable and polite professionals who can assist you in developing a portfolio customized to your requirements.

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Who are the individuals involved with Priority Gold?

Priority Gold’s organizational structure reflects a streamlined, concentrated method typical of mid-sized precious metals dealers. A dedicated management team oversees operations and client interactions, while a group of precious metals specialists and customer service staff offer their support.

Executive Leadership

Mike Anderson, the Director of Operations at Priority Gold, is responsible for managing the company’s operations. His role is expected to involve making strategic decisions, overseeing daily operations, and protecting the company’s edge in the precious metals market.

Account Management

Lindsey Banghart, in her position as a Junior Account Executive, is expected to be significant in managing customer relationships and fostering new business opportunities. This line of work frequently involves engaging directly with clients, grasping their investment goals, and crafting solutions that align with their needs.

Operations Team

The company has a staff of about 38 to 39 people, which suggests a straightforward way of operating. This framework allows for quick adjustments to market fluctuations and client needs, which is essential in the unpredictable precious metals sector.

Priority is given to specialized roles. Gold emphasizes the valuable experience of its employees, especially its certified metals specialists. These individuals are probably accountable for:

Analysis of the market and suggestions for products.

Educating clients about investment strategies in precious metals

Helping with IRA setup and rollovers.

Offering perspectives on market trends and economic factors influencing precious metals.

Customer Service Framework

The company has a dedicated customer service team that operates during extended business hours. This commitment to accessibility stands out in the competitive precious metals industry, where trust and reliability are crucial.

Workplace Atmosphere

Although there are no detailed insights into the company culture, the focus on customer service and education suggests a strong commitment to putting clients first. This aligns well with the established standards in the industry for organizations providing valuable, trust-oriented financial products.

It seems that Priority Gold has put together its organizational structure in a way that really focuses on efficiency, all while ensuring a strong level of competence and customer service. The streamlined team structure, combined with focused responsibilities, allows the organization to respond swiftly to market changes and customer demands in the ever-changing world of precious metals investing. 

Does Priority Gold offer IRA services?

Indeed, Priority Gold is capable of helping individuals establish gold IRAs.

A Gold IRA is a type of self-directed retirement account that allows individuals to invest in physical gold and other precious metals as part of their retirement savings strategy. A Gold IRA stands apart from standard IRAs, which typically hold equities, bonds, and mutual funds. It offers a way for individuals to diversify their retirement savings by including tangible assets like gold, silver, platinum, and palladium.

Priority Gold has established important agreements for custody and storage services, which are essential elements of its precious metals IRA options and secure storage solutions. These collaborations are essential for ensuring adherence to IRS regulations and providing clients with reassurance regarding the safety of their investments.

Custodian Partnership

Priority Gold has established a strategic partnership with Preferred Trust Company to offer custody services for precious metals IRAs. This collaboration is crucial for their IRA services for several reasons.

Regulatory Compliance: As a qualified custodian, Preferred Trust Company ensures that all IRA transactions and assets adhere to IRS regulations.

The custodian oversees the IRA’s administrative aspects, including recordkeeping, reporting, and facilitating transactions.

The partnership provides a clear price structure, featuring a $50 initial startup fee and a $125 annual fee for IRA accounts.

Storage Options

Although the specific storage partners are not detailed in the information provided, it can be inferred that Priority Gold’s storage arrangements align with the norms of the industry.

Priority Gold is expected to utilize IRS-approved, secure depository facilities for the storage of IRA metals. The annual storage rates, which fall between $100 and $175, suggest a partnership with trusted and secure storage providers.

Alternative Storage Options: For personal investments, Priority Gold offers a range of flexible choices.

Send it straight to the client for their own storage needs.

Storage for Safety Deposit Boxes at the Bank

Reliable storage and deposit solutions

Incentives for customers

Priority Gold has put in place a client-focused policy aimed at enhancing the value of its services.

When it comes to IRA rollovers of $50,000 or more, the employer covers the storage expenses for the first year, which typically range from $100 to $175, along with the administration fees.

This incentive demonstrates Priority Gold’s commitment to reducing the initial barriers to significant investments and fostering enduring client relationships.

Expert Evaluation

Priority Gold’s relationship with Preferred Trust Company, along with its methodical approach to storage solutions, shows that it has established a solid framework for managing client assets. This setup follows the best practices in the industry, providing a blend of security, compliance, and flexibility for clients. It’s quite typical in the industry to see a lack of specific names for storage facilities, as companies often choose to keep their security measures under wraps.

Priority Gold’s approach to custody and storage reflects a seasoned, client-focused method that addresses the key concerns of precious metals investors: security, compliance, and accessibility. This thorough approach provides them with a distinct edge in the precious metals IRA and investment arena.

What products are available for purchase at Priority Gold?

I found their product catalog quite interesting.

Priority Gold offers a diverse range of precious metal products tailored to meet various investment needs. They offer a range of products that include:

Gold Items:

Priority Gold provides a diverse selection of gold coins, featuring American Gold Eagles, Canadian Gold Maple Leafs, and various other well-known sovereign coins from around the world. These coins attract investors due to their high purity, ease of trading, and the support of the government.

The company offers gold bars in various weights, starting from 1 ounce and going up to larger sizes. These bars come from reputable refiners and are ideal for those looking to purchase large quantities of gold at a more affordable price.

Priority Gold provides certified graded gold coins that have undergone evaluation and authentication by expert grading services.

Silver Items

Silver Coins: A Top Concern Gold, much like its own, provides a selection of silver coins, such as American Silver Eagles, Canadian Silver Maple Leafs, and various other well-known sovereign issues.
Silver bars come in different weights, making it easier for investors to accumulate more silver without spending too much money.

Precious Metals Approved for IRA

Priority Gold focuses on offering metals that comply with IRS standards for Precious Metals IRAs.

  • Gold items that have a purity of no less than 99.5%.
  • Silver pieces with a purity of no less than 99.9%.
  • These products eligible for an IRA allow investors to enhance their retirement portfolios with tangible precious metals.

Buyback Program

Alongside offering precious metals for sale, Priority Gold also features a buyback program that includes various options for liquidating investments, such as:

  • Public sale Consignment
  • Quick liquidation with a guaranteed, no-strings-attached, and fee-free buyback option.

Priority Gold offers a diverse range of products, along with helpful instructional materials and a focus on customer service, setting them apart as a comprehensive precious metals dealer for both new and experienced investors. Their focus on IRA-approved products makes them a compelling choice for those looking to diversify their retirement investments with precious metals.

What Are the Insights from Priority Gold Reviews?

Priority Gold boasts a strong reputation in the precious metals industry, as evidenced by its consistently high ratings on various respected review platforms. This performance showcases the company’s dedication to customer satisfaction, ethical business conduct, and adherence to industry standards.

Overview of Ratings Across Various Platforms

Better Business Bureau

Priority Gold has earned an A+ rating from the Better Business Bureau (BBB), which is the highest possible score. This ranking reflects the company’s commitment to addressing customer complaints, maintaining transparency, and adhering to ethical business practices.

Business Consumers Alliance (BCA):

The AAA rating from the BCA bolsters Priority Gold’s standing in the industry. This high rating reflects a consistent track record of effectively addressing complaints and maintaining ethical practices within the company.

Priority Gold has achieved an impressive 5-star rating on TrustLink, reflecting a strong level of customer satisfaction. TrustLink is recognized for its verified customer reviews, which enhances the credibility of this high grade.

Overall Rating:

Priority Gold reviews example on Trustpilot

Priority Gold stands out as a highly regarded precious metal merchant, boasting an impressive overall rating of 4.7 stars, indicating reliable performance across numerous reviews.

Professional Acknowledgment

Priority Gold has received the Good Standing Award from the Industrial Council for Tangible Assets (ICTA), highlighting its dedication to adhering to industry best practices and maintaining regulatory compliance.
The 2019 Best of Sherman Oaks Award highlights the company’s esteemed reputation and its standing within the community.

These assessments and accolades collectively create a picture of a company that

  • focuses on ensuring customer contentment and resolving conflicts.
  • upholds outstanding ethical standards in their business practices.
  • Adhere to industry regulations and established best practices.
  • Has established a solid reputation both in the community and within the broader precious metals industry.

It’s important to recognize that, although specific ratings from platforms like Trustpilot and Google aren’t featured in the search results, consistent high performance on other reputable platforms indicates a strong presence on these sites.

It’s particularly striking to see so few negative comments or low ratings on the major review platforms, especially in an industry where trust and reliability are so important.

In summary, Priority Gold’s ratings profile showcases a seasoned, customer-oriented organization that has successfully built and upheld a solid reputation in the competitive precious metals sector. This kind of behavior is likely to negatively affect customer trust and the company’s standing in the market.

Here are some reviews of Priority Gold:

“Priority Gold exemplifies professionalism in the gold investment sector.” Their team of professionals is not only well-informed, but also quite accommodating. I went to them with just a basic understanding of gold investing, but they were patient and took the time to teach me, providing sound advice that suited my situation perfectly. Throughout the process, their honesty was clear, fostering trust in every transaction. Moreover, their commitment to customer service distinguishes them; they consistently strive to exceed expectations and guarantee customer satisfaction. – A client praised them on Trustpilot.

I recently collaborated with Priority Gold to address my gold investment needs, and I must say their service surpassed my expectations. They were candid and direct from the beginning, leading me patiently through the process. Their experienced team offered valuable insights, enabling me to make well-informed decisions. I was truly impressed by their dedication to customer service; they were consistently helpful and quick to respond to my questions. – James on Trustpilot.

I strongly recommend! Priority Gold exceeded my expectations in every aspect. With their affordable prices and the exceptional quality of their offerings, they have truly gained my confidence as a top precious metal dealer. The customer service is excellent, featuring regular communication and clear instructions that are quite helpful. – A 5-star review for Priority Gold

Source: Trustpilot.

Is Priority Gold trustworthy? Is Priority Gold a legitimate company?

Absolutely.

Priority Gold stands out as a reliable gold IRA provider, boasting a solid history of performance. Nevertheless, if you find yourself questioning the trustworthiness of a gold dealer, consider these recommendations:

Can you trust Priority Gold? Is Priority Gold Legitimate?

Yes.

Priority Gold is a trustworthy gold IRA provider with an established track record. However, if you’re ever unsure about the reliability of a gold dealer, follow these guidelines:

Tip #1: Check their Regulatory Compliance and Accreditation.

Check for correct license and registration with applicable financial regulatory agencies, such as the Securities and Exchange Commission (SEC) or the Financial Industry Regulatory Authority (FINRA).

Check the company’s accreditation with industry groups such as the Professional Coin Grading Service (PCGS) and the Numismatic Guaranty Corporation.

It will assist you determine how credible they are.

Tip #2: Research the company’s background.

Investigate the company’s history, including years of operation and any name changes.

Examine the Better Business Bureau’s (BBB) rating and accreditation status.

Review customer comments on trustworthy third-party review sites such as Trustpilot or Consumer Affairs.

Tip #3: Does the company have good resources?

Examine the clarity of the information supplied regarding fees, storage choices, and buyback policies.

Evaluate the quality and depth of instructional resources available to investors.

Check if the provider gives clear information on IRS regulations for precious metals IRAs.

Tip #4: What are the product offerings and pricing?

Ensure that the company provides IRS-approved precious metals for IRA investments.

To ensure competitiveness, compare prices with those of other respected vendors.

Be aware of companies who promote numismatic or collectible coins over bullion as IRA investments.

Tip #5: Confirm Storage and Custodian Partnerships.

Confirm that the corporation uses IRS-approved custodians and secure storage facilities. According to IRS restrictions, you cannot keep your gold IRA’s precious metals at home.

You’ll need to find a reputable third-party storage service.

Check the company’s storage and custodial partner to guarantee you’re working with a reputable provider. Furthermore, confirm that they provide segregated storage solutions for your precious metals.

Segregated storage means that your precious metals items will be housed separately from other investors’ assets. Similarly, non-segregated storage indicates that your products will be stored alongside others.

Keep in mind that storage providers charge more for segregated storage.

Equity Trust and Goldstar Trust are some of the most popular custodians.

Red Flags to Look for in Gold IRA Companies.

  • Promises of guaranteed returns or assertions about “secret” investment ideas.
  • Pressure to move quickly or make significant commitments without careful analysis.
  • There is no physical address and the company’s ownership structure is unclear.
  • A refusal to offer specific information regarding costs or policies in writing.

By thoroughly considering these factors, investors may make an informed conclusion about the authenticity and dependability of a gold IRA provider. Before making any investment decisions, you should undertake due diligence and, if necessary, speak with a financial counselor.

Priority Gold Review Summary: 

Priority Gold appears to be a good option for precious metals investors. However, I recommend researching the market before proceeding. There are numerous gold IRA providers accessible.

Additionally, always speak with a financial advisor.

Priority Gold Review 2024: Fees, Complaints, BBB, and More
Priority Gold Review 2024: Fees, Complaints, BBB, and More

Ryan Paulson
Ryan Paulson

Ryan Paulson is the chief editor at GoldIRA.Directory. Ryan is an expert in early retirement, gold, precious metals & 401k optimization. He has been reviewing and auditing precious metals companies for more than 10 years.

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