The e-commerce market is exploding, and along with it a flood of web courses meant to make you a six-figure entrepreneur. Among them, Ecom Babes by Courtney Fletcher stands out for its objective to enable women create profitable internet enterprises from scratch in addition to its content. Does it really deliver, though?
This review separates the noise to help you decide whether Ecom Babes is worth your time and money. We will dissect what is within, what others are saying, the actual outcomes, and whether this fits your objectives.
Who is Courtney Fletcher?
Courtney Fletcher is an American eCommerce entrepreneur best known as the founder of Ecom Babes, an online business coaching program designed to help women launch successful Shopify stores. What sets her apart in a crowded online education space is her emphasis on building profitable brands without relying on paid advertising—a bold claim in an industry saturated with Facebook and TikTok ad tutorials.
Before creating Ecom Babes, Courtney launched her own women’s fashion dropshipping store, where she focused on organic marketing strategies like influencer outreach and content creation. Her success story centers around bootstrapping her business from the ground up—using brand positioning, aesthetic design, and storytelling rather than flashy ad budgets. Within a few years, she claims to have scaled her business to seven figures in revenue, which she now uses as the backbone of her course material.
Courtney is also a strong advocate for female entrepreneurship in the digital space, which plays a huge role in how she positions her brand. Through her social media channels—especially Instagram and YouTube—she shares motivational content, behind-the-scenes business tips, and student testimonials. Her tone is direct, sometimes polarizing, but it clearly resonates with a large segment of aspiring business owners who are tired of cookie-cutter advice.
While critics argue that she leans too heavily into mindset content and vague branding strategies, her supporters praise her for giving women the tools and confidence to take control of their income through online business. Whether you agree with her methods or not, Courtney Fletcher has built a loyal following and turned Ecom Babes into a well-known brand in the eCommerce education space.
What is Ecom Babes?
Ecom Babes is an online business coaching program created by Courtney Fletcher with a clear mission: to help women build and scale their own profitable eCommerce brands from scratch. Unlike many dropshipping courses that focus on fast wins through paid ads and viral products, Ecom Babes takes a different approach—prioritizing brand-building, organic marketing, and long-term sustainability.
The program is structured around a mix of pre-recorded video lessons, weekly live Q&A coaching sessions, and access to a private members-only community. Students also receive done-for-you templates, eCommerce tools, and training in areas like copywriting, content strategy, and entrepreneurial mindset.
A core part of the program is teaching women how to leverage platforms like Instagram and TikTok to drive traffic without spending on ads, making it especially appealing to those starting on a budget. With its step-by-step curriculum and women-centered environment, Ecom Babes positions itself as more than just a course—it’s a mentorship ecosystem focused on empowering female entrepreneurs.
Inside the Ecom Babes Course (Module Breakdown)
Ecom Babes is structured around a detailed, step-by-step curriculum that walks students through the entire process of launching and scaling an eCommerce store. It’s designed to take a complete beginner and build them up with the tools, strategies, and confidence needed to start a profitable online business.
Module 1: Foundations
This module sets the tone for the entire program. It covers how to identify a niche that aligns with your passions and market demand, ensuring you’re not just selling products—you’re building a brand. Students also learn the fundamentals of branding and positioning, which includes developing a brand story, selecting visual themes, and crafting messaging that connects with their ideal customer. The module wraps up with technical setup: building a Shopify store, connecting essential apps, and creating a professional online presence.
Module 2: Store Setup
Now that the groundwork is laid, this module dives into store optimization and offer creation. You’ll learn how to design a clean, high-converting storefront that encourages trust and purchases. There’s a strong emphasis on value-based offers rather than discount-driven selling. Courtney also walks students through product sourcing, helping them find suppliers who support private labeling, dropshipping, or white-labeling, depending on their brand goals.
Module 3: Organic Marketing
This is where Ecom Babes really stands out. Instead of pushing paid ads from the start, the course focuses on organic strategies using Instagram, TikTok, and other social platforms. Students are taught how to build a brand voice, post consistently, and create content that drives engagement and sales. A plug-and-play content calendar is included to streamline planning.
Module 4: Paid Traffic (Optional)
Once students have organic momentum, they can unlock this module on paid advertising. It covers Facebook and Instagram Ads, when to start spending, how to test creatives, and how to set daily budgets. It’s beginner-friendly but skims over more advanced ad scaling techniques.
Module 5: Mindset & Business Systems
Finally, this module shifts focus to long-term sustainability. Topics include entrepreneurial mindset training, productivity routines, and automating tasks to avoid burnout. Students are guided to think like CEOs, not just side hustlers.
Each module is packed with video walkthroughs, actionable worksheets, and real student store examples, making the course both practical and relatable.
Ecom Babes Pros and Cons
Like any online course, Ecom Babes has strengths and weaknesses, and whether it’s right for you depends on your goals, experience level, and budget.
✅ Pros
- Built Specifically for Women
One of the standout features of Ecom Babes is that it’s created by a woman, for women. This niche focus fosters a more inclusive and supportive learning environment, especially for those who feel out of place in male-dominated business spaces. Many students praise the community as one of the most encouraging and engaged they’ve experienced. - Strong Emphasis on Organic Marketing
Instead of pushing students to spend thousands on ads out of the gate, the course teaches organic growth methods using Instagram, TikTok, and influencer marketing. This approach is ideal for beginners who want to build momentum without a huge budget. - Step-by-Step Structure
The curriculum is laid out in a logical, beginner-friendly order, making it easy to follow. If you’re completely new to eCommerce, the clarity and structure are big advantages.
❌ Cons
- High Price Point
At around $3,500, the course is a significant investment, especially for someone just getting started or still validating their business idea. - Heavy on Mindset Content
While some students appreciate the motivational angle, others feel the course leans too much into mindset topics at the expense of tactical depth. - Limited Advanced Strategies
If you’re already running a store or looking for scaling techniques, advanced ad strategies, or backend automation, you might find the content too basic or high-level.
Real Results: What Students Are Saying
Success Stories
Many Ecom Babes students report hitting $5K to $20K in monthly revenue after applying the course strategies, especially through organic Instagram marketing and personal branding. Some graduates have even gone on to launch their own branded product lines or influencer-style businesses. These wins are often showcased on Courtney Fletcher’s social media, where she reposts screenshots of student milestones, testimonials, and store launches. Students who stay active in the weekly Q&A calls and community group tend to see the most traction, largely because of the accountability and consistent feedback.
Criticisms
However, not all feedback is glowing. Several students describe the course as too introductory for those with prior eCommerce experience. Platforms like Reddit and YouTube include posts criticizing aggressive upsells, limited refund policies, and a perceived overemphasis on mindset over strategy. Some also stress that success is far from guaranteed—it often depends on the student’s effort, consistency, and willingness to execute. That said, many still view the community and mentorship as valuable, even if the content didn’t fully meet expectations.
How Much Does Ecom Babes Cost?
As of 2025, Ecom Babes costs approximately $3,500, making it one of the pricier eCommerce coaching programs on the market. The price includes lifetime access to the course materials, weekly group coaching sessions, and entry into a private Facebook community where students can network, ask questions, and receive feedback directly from Courtney Fletcher and her team.
There are occasionally payment plans offered, typically split over several months, which makes the course more accessible for those who can’t pay in full upfront. However, this still represents a significant financial commitment, especially for beginners who haven’t yet validated their business idea or niche.
What’s important to note is that Ecom Babes has a strict “no refund” policy once you gain access to the course materials. This means that if you enroll and change your mind after logging in, you won’t be eligible for a refund—regardless of your reasons. This policy has been a point of criticism online, especially in cases where students felt the course didn’t meet their expectations.
For anyone considering joining, it’s crucial to do your homework, read the terms carefully, and be absolutely sure the course aligns with your goals before enrolling.
Is Ecom Babes Right for You?
Whether Ecom Babes is worth your time and money depends on your experience level, learning style, and business goals.
Ecom Babes is a good fit if:
- You’re a woman looking for a female-focused, empowering community where you won’t feel overlooked or intimidated. The program is designed with women in mind, from branding to mindset coaching.
- You’re starting from scratch and need clear direction. The step-by-step structure helps you go from idea to fully functioning Shopify store without having to figure it all out alone.
- You’re interested in organic traffic methods like Instagram and TikTok instead of jumping straight into paid ads. This makes it ideal for entrepreneurs with tight marketing budgets or those who want to build brand trust first.
Ecom Babes may not be for you if:
- You’re already running an online store and looking for advanced strategies like funnel optimization, backend automation, or international scaling.
- You prefer straight-to-the-point tactical content and aren’t interested in mindset coaching or motivational material, which is heavily woven into the curriculum.
- You’re not ready to commit time, money, and consistent effort. While the course provides tools, it’s not a magic fix—results depend on action.
If you want community support, structure, and a beginner-friendly roadmap, it’s a solid option. If you’re more advanced or results-driven, it might feel limiting.
Final Verdict: Is Ecom Babes Worth It?
Yes, if you’re a beginner looking for a structured, female-focused community to help launch your store.
No, if you’re looking for advanced tactics, faster ROI, or a refund safety net.
Courtney Fletcher’s Ecom Babes isn’t perfect, but for many women just entering the eCommerce space, it’s a confidence-builder and a clear roadmap. If you thrive in community-driven environments and don’t mind investing in a premium course, it could be a solid launchpad.
